Promotional Video for YandexGO E-Scooters
Promotional Video for YandexGO
E-Scooters
2025
Moodboard
Creative Concept:
Dynamic camera work combined with Runway-generated cityscapes using wide-angle, low-perspective shots (emphasizing depth and dramatic perspective effects) creates a sense of objects "popping out" toward the viewer.
The story follows a single character, joyfully and effortlessly riding through different parts of the city. Meanwhile, traffic builds up in the background — with some shots taken from above (e.g., bridge views).
The video also shows changing weather conditions throughout the ride, acting as a visual marker of time and atmosphere.
2D-animated elements are added to enhance the visual storytelling and add playful energy to the scenes.
Choosing the Right Perspective for Illustrative Integration
Choosing the Right Perspective for Illustrative Integration
Designing UI Screens for Smooth Animation (5th Frame)